| Major in Marketing
The marketing major (15 credits) prepares business administration students for a wide range of marketing and management careers ranging from client services to new product development and brand management. Separate courses are offered in career areas such as retailing, advertising, sales, and sport marketing. Students acquire a solid grasp of marketing concepts and practices along with a comprehensive understanding of business. Most important, the program fosters the development of professional skills crucial for career success. Students are encouraged to further develop skills by taking the applied courses listed below and being active in student organizations such as the School's Student Marketing Association (SMA).
Major Requirements (15 or more credits)
At least 50% of credit hours applied to the major must be taken at USM. No more than 3 credits of internship can count toward the major.
Marketing Major requirements:
BUS 359 – Customer Relationship Management
BUS 365 - Consumer Behavior (or BUS 165J plus upper-level marketing elective)
BUS 369 - Marketing Research
Select an applied marketing course:
BUS 358 - E-commerce
BUS 362 - Market Opportunity Analysis
BUS 367 - Marketing Management
BUS 392 - Internship in Marketing
BUS 398 - Marketing Practicum
Select a 3-credit, 300-level or higher marketing elective
Students must earn a grade point average of 2.33 or higher in the 15 credits applied toward the major.
Students start careers by taking advantage of our partnerships with Portland’s vibrant business Community.
Contact Information
Before selecting courses, students are strongly encouraged to consult an academic advisor or the University of Southern Maine undergraduate catalog. The catalog is online at www.usm.maine.edu/catalogs. Appointments may be made with an advisor by calling (207) 780-4020 or through the internet at sbinfo@usm.maine.edu
The above information is based on the 2009-2010 Program Catalog.
University of Southern Maine
School of Business
P. O. Box 9300
Portland ME 04104-9300
Location: 113 Luther Bonney Hall, Portland campus
Web: www.usm.maine.edu/sb |
