Robert Heiser
216 Luther Bonney Hall
(207) 228-8364
Assistant Professor
EDUCATION
Ph.D. (May 2005), School of Business and Economics, New Mexico State University M.B.A. (May 1982), School of Business, St. Thomas University
B.A. (1976) English Literature, St. Joseph's University
B.S. (1975) Chemistry, St. Joseph's University
AREAS OF EXPERTISE
Academic:
- Marketing Methods
- Marketing Research
- Marketing Strategy and Management
- International Marketing
Research Interests:
- Marketing Research and Methodology
- International Marketing
- Marketing Strategy
- Business Ethics
PROFESSIONAL ACTIVITIES
Bob Heiser maintains close ties to the professional community. He has eighteen years experience working in the engineering and information technology fields with Fortune 500 companies such as Emerson Electronic, Dover Corporation and Ball Corporation as well as high tech startup companies. He has published in a number of journals and conference proceedings such as the Journal of Nonprofit and Public Sector Marketing and the Western Decision Sciences Institute. Bob is an active member of the American Marketing Association and the Society for Marketing Advances. For further information, please see Bob Heiser's website at http://usm.maine.edu/~rheiser/.