Frequently Asked Questions
All display advertising for the University, with the exception
of the USM Free Press advertising and employment advertising,
is created, placed, and billed by our office. Circulation
information, frequency, and pricing information is provided
upon request. For employment advertising contact the Human
Resources Department at 780-5115.
For information about placing print ads for the University,
contact Amy Barnes
at 780-4770.
We also place electronic spots!
Call for information about radio and television advertising.
^top
You should plan to come in to talk with one of the designers
or writers in the office about your project. They will need
to know certain things, among them, why do you need a brochure?
(You may discover that you don't really need one! You may
be able to serve your purpose with another marketing tool.)
What do you hope to accomplish with the brochure? Who is your
audience? What is your budget? After everything has been determined,
you will need to prepare the copy for the brochure. In some
instances, the writer in our office can do that. Once the
copy has been prepared, submit it to the office so we can
get started on a design. If you are submitting copy on a disk,
please be sure you talk with us first about program compatibility.
^top
Contact Amy Barnes
at 780-4770 and she can help you start the process
of building a Web page. Office staff members are available
to design your Web site, create the html files, and upload
them to USM's server. We may also show you how to edit and
update your pages from your own computer.
Contact the USM Web Group by e-mailing webmaster@usm.maine.edu,
or visit www.usm.maine.edu/webdev
for information on adopting the official USM look on your
Web site, to download USM Web
templates or to browse the image
bank.
^top
We charge $55/hour for our print/production services. Advertising is generally
charged at $25 per placement. Web design/production is $65/hour.
^top
What is the USM logo and can I use
it on my printed publications?
You must use the USM logo on all
printed publications. Refer to the USM Stationery
section of the USM Identity Guide and Style Manual.
^top
How do I get a photographer to take
pictures for use in a brochure or other marketing piece?
Contact Ursula Dimauro to discuss your photography needs. Depending on the use and need, some photographs may be shot by Marketing staff, while others may require us to contract with outside professionals. We ask for a three-week lead time to arrange photo shoots and schedule with outside vendors. Please call if you have a need for University stock photos; our office has a sizeable archive, which we make available upon request by appointment only.
^top
Refer to the USM Stationery section of the USM
Identity Guide and Style Manual.
^top
Office of Marketing and Brand Management
601 Law Building, Portland
Mailing address:
University of Southern Maine
P.O. Box 9300
Portland, ME 04104-9300
(207) 780-4094
usmpubsb@usm.maine.edu
^top
Staff Directory
^top
|
