The Office of Marketing and Brand Management

The Office of Marketing and Brand Management is responsible for creating, maintaining, and enhancing the image of the University through the production of printed promotional materials, communications/marketing campaigns, and Web pages. We produce the major institutional documents for USM including the undergraduate and graduate catalogs, the student handbook, the admissions viewbook and search piece, and the alumni magazine. We produce an additional 400 smaller pieces each year, which consist of promotional brochures, posters, invitations, booklets, programs, and more.

The ways in which our office can help you achieve your goals are outlined below.

:: Refer to the USM Identity Guide and Style Manual at www.usm.maine.edu/image ::

:: Obtain an electronic copy of the USM logo for print or Web use ::

:: Learn more abou the University's ongoing Integrated Marketing effort and visit the Marketing blog for the latest news ::

Printed Promotional Pieces

Want to promote a new program?
Want to increase enrollments for a new course?
Need a commemorative program for an event?
Give us a call at 780-4094 or visit us at 209 Deering Avenue on the Portland campus.

The professional graphic designers, writers, and editors on our staff can help you achieve your goals. We will meet with you to determine your goals and objectives, schedule photographs, and devise a printed piece or plan to achieve those goals. We can write your copy, or we can use copy you provide. We will design a brochure (or whatever printed piece is appropriate) and work with you through the entire process—from concept to printing and delivery.

Please Note: For clients planning to submit information on a disk, please call our office first about formatting and program compatibility. FMI, see our FAQs page.

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Marketing Plans

Our staff is available to design marketing plans. Not sure what you should be doing to promote your program? We can help you determine what media outlets you should be using, what strategies you should be implementing, and what results you should expect.

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Advertising

Any paid advertising (exclusive of employment advertising) for USM must go through our office. Our staff maintain contacts with all media, so we are aware of special advertising opportunities and restrictions. We design, create, and place the ad for you—all you have to do is let us know what program or activity you want to promote.
FMI, see our FAQs page.

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Web Pages

We can help you conceptualize and organize a Web page or site to effectively deliver key messages. We also may provide guidance, in cooperation with University Computing Technologies, on how to use the various technologies and software programs available to accomplish your goals—whether you want to upload files to the University server or to update your Web page from your own office.

Contact the USM Web Group by e-mailing webmaster@usm.maine.edu, or visit www.usm.maine.edu/webdev for information on adopting the official USM look on your Web site, to download USM Web templates or to browse the image bank. FMI, see our FAQs page.

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