> How to Manage an Institute > Promotion & Marketing
Advertising
Cal Poly: Summer Term Ad
UD: Journal Ad Local Newspaper Advertising
UD: Class Ad
UCLA: Catalog Ad
From the UCLA catalog, mailed to 160,000 students, inquirers, etc. each quarter. This ad resulted in 67 sign-ups.
UHM: Image Ad
A full-page magazine ad from the February 2004 issue of SENIOR PRIME magazine published in Honolulu. It combines a half-page news story on the OLLI program's receipt of the 2004 MindAlert Award from the American Society on Aging and MetLife Foundation with an announcement about the February 2004 Open House and a half-page advertisement with general information about our OLLI program. The publication of this one-page multi-focus ad drew outstanding results. They attracted more than 300 people to our Open House and received more than 420 calls about our program's courses and workshops, especially THE ILLUMINATED LIFE workshop which was featured in the top-half of the advertisement. This ran on the inside cover of the magazine and was distributed to some 35,000 recipients as well as carried in the seat-back pockets of Hawaiian Airlines and Aloha Airlines inter-island and mainland flights during the month of February 2004.
USM: Women’s Club Directory Ad
An inexpensive full page ad promoting Maine’s Senior Colleges to the Maine Federation of Women’s Clubs statewide.
USM: MLK Program Ad
Featured in the program for the Martin Luther King Jr. NAACP Breakfast.
