Minor in Marketing

The requirements for admission to the minor are completion of at least 12 credits at USM and a grade point average of 2.33 or higher. A student may transfer into the minor up to six credit hours of acceptable courses. To complete the minor, students must have a grade point average of at least 2.33 in the minor courses.

The required courses for the minor are:

Six required credit hours
     BUS 260 Marketing (C- or higher)
     BUS 365 Consumer Behavior

Select nine credit hours from
     BUS 101 Getting Down to Business
          or BUS 200 Introduction to Business
     BUS 311 - Sport Marketing
     BUS 358 - E-commerce
     BUS 359 - Customer Relationship Management
     BUS 360 - Marketing Strategy
     BUS 361 – International Marketing
     BUS 362 - Market Opportunity Analysis
     BUS 363 – Branding and Advertising
     BUS 364 - Professional Selling
     BUS 366 - Retail Management
     BUS 369 - Marketing Research
     BUS 392 - Internship in Marketing
     BUS 398 - Marketing Practicum
     BUS 399 - Special Topics