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The Future of Capitalism??

March 5, 2002

People have changed more than the corporations upon which their well-being depends. In fact, capitalism has outlived the society it was once designed to serve. Today's consumers want advocates not adversaries, and relationships not anonymous transactions.

These are the basic premises of a new book ("The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism") by Harvard professor Shoshana Zuboff and her husband, James Maxmin, former CEO of Volvo, Thorn EMI, and Laura Ashley.

The couple will give a free, public lecture on the future of capitalism at 7:45 a.m., this Friday, March 7, in USM's Luther Bonney Auditorium, Portland. The USM School of Business and the Harvard Business School Club of Maine are sponsors of the event. For more information, call the USM School of Business at 780-4668.

Zuboff, author of "In The Age of the Smart Machine," has been featured in The New York Times, Business Week, and many other publications.

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