Harvard Club & USM Business School Sponsor Lecture on Future
of Capitalism
Harvard professor and author Shoshana Zuboff will offer a
glimpse into the future of capitalism at a free lecture scheduled
for 7:45 to 9 a.m., Friday, February 21, in Luther Bonney
Auditorium on USM's Portland campus.
The USM School of Business and the Harvard Business School
Club of Maine are sponsors of the event. For more information,
call the USM School of Business at 780-4668. Reservations
are appreciated, but not necessary.
Zuboff will present her vision of the future of capitalism
as presented in her and James Maxmin's new book, "The
Support Economy: Why Corporations Are Failing Individuals
and the Next Episode of Capitalism" Maxmin also is scheduled
to attend.
Refreshments, book purchase and signing, and discussion with
the authors will begin at 7:15, followed by the formal presentation
at 7:45. The program will conclude by 9 a.m.
"The Support Economy" starts with the premise that
people have changed more than the corporations upon which
their well-being depends. In the chasm that now separates
the new individuals from the old organizations is the opportunity
to forge a capitalism suited to our times and so unleash a
vast new potential for wealth creation.
"The Support Economy" is considered the first book
to critically examine how managerial capitalism has outlived
the society it was once designed to serve. It successfully
achieved the efficient production of goods and services, write
the authors, but today's individuals want more. The next leap
forward in wealth creation depends upon developing a new capitalism
that speaks to the needs of people today.
What people want is what the authors call "deep support."
Today's consumers, they contend, want advocates not adversaries,
and relationships not anonymous transactions. They seek to
be freed from the time-consuming stress and personal defeat
that accompany so many commercial exchanges.
Zuboff, author of "In The Age of the Smart Machine,"
has been featured in The New York Times, Business Week and
many other publications. Maxmin, her husband, has been the
CEO of Volvo, Thorn EMI, and Laura Ashley.
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