University Undertakes Integrated Marketing Plan
This semester, the University kicked off the initial phase of a new integrated marketing campaign. The centerpiece of the campaign is the USM student describing his or her experience and the opportunities that have been made available to them and the changes they’ve seen within themselves.
Over the next months, you’ll be seeing more of
students such as Sri Dhyana, the Ricci Fellowship recipient and subject of a feature in this edition of Mainestream; or Dustin Ward, a political science major whose view of the world has expanded because of the opportunities available to him as a USM
student; or Colin Whitely, a theater major, who thought he wanted to be a business major until he took a theatre class and realized that was what he loved; or Melissa St. Germaine, the linguistics major who found that getting involved in all sorts of opportunities at USM opened her eyes to a new world of possibilities.
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