The USM Identity:
University Names

The name "USM" may be used. It is easier to say and gives an accessible feel to the institution. Possible nomenclature includes:

USM

University of Southern Maine

All parts of USM need to be identified as being part of USM at all times. This includes all events, conferences, and institutes. For example:

School of Applied Science, Engineering, and Technology at the University of Southern Maine

USM School of Business

The USM Women in Management Conference

The Muskie School of Public Service at the University of Southern Maine

USM Lifeline Center for Wellness and Health Promotion

USM Center for Economic and Business Research

USM Identity Guide and Style Manual Home

THE USM IDENTITY
• About USM Identity
• University Names
• University Colors
• The USM Logo
• Logo Usage with Dept, Program, and Office Names
• Other Official University Marks
• Special Events Graphics

CORRESPONDENCE
• USM Letterhead Guidelines
• USM Letterhead Microsoft Word Templates
• Envelopes/Mailing Labels
• Business Cards
• Buck Slips
• Fax Sheet

PRINT GUIDELINES
• University Requirements for Print Pieces
• Examples of Logo Usage on Print Pieces
• Recommended Type Styles
• USM Editorial Style
• USM Print Advertising

USM POWERPOINT TEMPLATES

WEB USAGE

ATHLETICS STYLE GUIDE

USM SIGNAGE
• Interior Signage
• Exterior Signage
• Banners
• Vehicles

TOOLS/TEMPLATES
• USM Fax Sheet (PDF)
• USM Logos for Print and Web Usage
• USM PowerPoint Templates
• USM Letterhead Microsoft Word Templates
• USM Web Page Templates

USM Office of Marketing
and Brand Management