University of Southern Maine

University Seal

The seal of the University will remain unchanged and will be used to authenticate the highest official University documents. It may be used on other formal documents. The seal indicates official sanction, while the logo represents the University's image and visual identity.

Athletic Department Logo and Mascot

The USM Department of Athletics logo will be supported for use on athletic equipment, event signage, and other athletic promotional materials. This logo and mascot are the property of the University and are reserved for the exclusive use of USM Athletics. As with other universities, the USM Department of Athletics is the only unit of USM that has a logo aside from the official USM identity system and letterhead aside from the official USM style. For information regarding the use of the USM Athletics logo, visit www.usm.maine.edu/image/athletics or contact Al Bean, athletics director, at 780-5588.

Student-funded Clubs and Organizations

Due to their nature and frequent changes in leadership, student clubs and organizations recognized by the University and funded primarily by students may use their own logos and wordmarks when communicating with an on-campus audience. When communicating off campus, they must use the official USM logo.

University of Maine System Logo

This mark represents the University of Maine System, the umbrella organization of all Maine state colleges and universities. It is a separate and distinct identity from that of USM and should only be used for University of Maine System communications.