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For certain events and short-term offerings, it may be appropriate to use an art treatment to create a look to describe and reflect the spirit of the event or offering. Parts of an art treatment (type, illustration, and/or photography) may be used together or individually in various combinations. The USM logo must always be prominently and properly displayed on materials with art treatments so that there is no question that the function or event is part of USM. Art treatments may not be used independently of and may never be used in place of the USM logo. The use of an art treatment must be approved by the Office of Marketing and Brand Management.
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