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August 29, 2003
Dear Colleagues:
I’m impressed by how we continue to build a better, more focused, higher quality University. In the last year alone, we completed the most successful fund-raising campaign in our history; broke ground on a community education center, lecture hall, and parking garage; began the project to finish the Glickman Family Library; added graduate programs in biology, leadership studies, and music; submitted 275 faculty research proposals, with estimated awards at a record $43 million; opened a state-of-the-art bioscience research wing; and completed plans for an advanced technology wing.
Yet, I’m also struck by how few people understand and appreciate the value of the many wonderful things that go on at this University. I’m convinced that the time has come for us to present a more powerful, clear and coherent picture of the University of Southern Maine.
This style guide maps out a thoughtful strategy to help us present that picture in an increasingly competitive marketplace for students, and for the public’s support. It is the culmination of nearly two years of work, drawing upon the expertise of our campus community and off-campus professionals, many of whom donated their time. I want to make special note of the guidance of Beth Shorr, vice president for advancement and planning; the work of Julie Cameron, executive director of marketing and publications; and the feedback from countless individuals, including the 29 members of USM’s Brand Management Council.
I’m committed to the broadbased implementation of the policies and guidelines set forth in the following pages. Their consistent application will help determine the public’s understanding of the breadth of our programs, the quality of our faculty and staff, and the strength of the institution’s role in the community.
Working together, we will continue to make progress toward the goal outlined in the Southern Maine Imperative and in the USM Plan: achieve national recognition for regional excellence.
Sincerely,
Richard Pattenaude, President
University of Southern Maine
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