The USM Identity: Grandfather Policy

The University does not encourage the waste of materials and provided a grandfather policy that allowed for old materials to be used before adopting this new identity system. As of July 1, 2004, all materials should conform with the USM identity system.

 

 

 

 

 

 

USM Identity Guide and Style Manual Home

THE USM IDENTITY
• About USM Identity
• University Names
• University Colors
• The USM Logo
• Logo Usage with Dept, Program, and Office Names
• Other Official University Marks
• Special Events Graphics

CORRESPONDENCE
• USM Letterhead Guidelines
• USM Letterhead Microsoft Word Templates
• Envelopes/Mailing Labels
• Business Cards
• Buck Slips
• Fax Sheet

PRINT GUIDELINES
• University Requirements for Print Pieces
• Examples of Logo Usage on Print Pieces
• Recommended Type Styles
• USM Editorial Style
• USM Print Advertising

USM POWERPOINT TEMPLATES

WEB USAGE

ATHLETICS STYLE GUIDE

USM SIGNAGE
 • Interior Signage
• Exterior Signage
• Banners
• Vehicles

TOOLS/TEMPLATES
• USM Fax Sheet (PDF)
• USM Logos for Print and Web Usage
• USM PowerPoint Templates
• USM Letterhead Microsoft Word Templates
• USM Web Page Templates

USM Office of Marketing
and Brand Management