Typography
The recommended type styles for USM Athletics marketing pieces are listed below. These type styles possess a dignified, easy-to-read quality and their use is encouraged for body copy for brochures, newsletters, and other communications.
The font in the Athletic logo is hand-lettered. Its use is only for the logo.
CONTENTS
• Introduction
• The
Athletics Logo
• Athletic
Logo Usage Chart
• Color
Reproduction
• Usage
Guildelines
• Incorrect
Usage
• The
Old Husky
• Other
University Identities
• Stationery
• Marketing
Collateral
• Advertising
• Web
Sites
• Typography
• Athletic
Uniforms
• Merchandise
