Marketing Collateral
 USM Athletics promotional brochure |
Marketing collateral can be defined as any materials that are used for marketing. Examples of these types of materials include: brochures, catalogs, posters, sell sheets, displays, direct mail, electronic media, Web pages, and more. All marketing collateral must carry both the USM Athletics logo and the USM logo. Materials must always follow usage guidelines and color reproduction rules defined in this manual. Please see the Athletics Logo Usage Chart to see what types of collateral carry either primary or secondary logos.
Advertising
All paid advertising (exclusive of employment advertising)
for USM must go through the USM Office of Marketing and Brand Management.
Their staff maintains contacts with all media, so they are aware of special
advertising opportunities and restrictions. They work with clients to
design, create, place, and submit payments for ads.
For information or to place an advertisement, contact USM Office of Marketing and Brand Management at 780-4094.
For employment advertising contact USM Human Resources at 780-5385.
 USM Athletics Web Site |
Web sites
The Department of Athletics and Recreation, in coordination
with the Office of Marketing and Brand Management, has developed a new
look for the Athletics Web site, which over time will be integrated throughout
the extensive site. For information about this look and for details on
Web headers and other graphics designed to tie into this look, contact
Al Bean at 780-5588 or Amy Barnes at 780-4770.
CONTENTS
• Introduction
• The
Athletics Logo
• Athletic
Logo Usage Chart
• Color
Reproduction
• Usage
Guildelines
• Incorrect
Usage
• The
Old Husky
• Other
University Identities
• Stationery
• Marketing
Collateral
• Advertising
• Web
Sites
• Typography
• Athletic
Uniforms
• Merchandise
