University of Southern Maine

The New Face of USM Athletics

As a part of the University of Southern Maine identity system, the USM Athletics and Recreation logo plays a special role in identifying Athletics programs, events, and departments. As is true at other Universities, USM Athletics is the only USM unit that has a separate logo.

The new Athletics logo is part of the University's identity and is to be used only in association with Athletics. University communications and marketing collateral should always bear the official USM logo and with materials that are primarily about Athletics, the materials should be co-branded with the USM Athletics logo. It is important to follow both the University of Southern Maine Identity Guide and Style Manual, and this manual when using and placing these logos.

This manual gives guidelines for the use and reproduction of the USM Athletics logo. It also covers other University identities, stationery, marketing collateral, typography, uniforms, and merchandise, or products, wares, and goods offered for sale.

A strong visual identity is based on the correct usage of the logo and other parts of the identity. Consistent use implies a professional image that will increase memorability over time.

Online style manual
A PDF version for printing and easy reference is available. To obtain electronic versions of the athletics logo, contact the Office of Marketing and Brand Management at (207) 780-4094 or e-mail: pubs@usm.maine.edu. pubs@usm.maine.edu.

For the official USM logo visit www.usm.maine.edu/image

For more information and assistance
Please contact the Office of Marketing and Brand Management at (207) 780-4094, or the director of Athletics and Recreation at (207) 780-5588 for more information and permissions.