"I joined Honors because it is baccalaureate education at its best!"
Ph.D. (1989), Marketing, Northwestern University
M.M. (1982), Marketing and Finance, Northwestern University
B.S. (1979), Finance, The Pennsylvania State University
AREAS OF EXPERTISE
Market opportunity analysis
MEDIA TALKING POINTS:
Before entering a doctoral program, Professor Artz worked at the John Morton Company in Chicago as a marketing consultant for Fortune 500 or equivalent firms. She has been active with the Margaret Chase Smith Quality Award as an examiner/judge for the award. She has also received a grant from NIST to study quality awards in Maine. Professor Artz has published in Global Competitiveness, Marketing Letters, Maine Business Indicators, Advances in Consumer Research, Journal of Consumer Psychology, the Annual Review of Psychology, and the Arthur Andersen & Co. Business Ethics Program Minicase Collection. She is the author/editor of the book 301 Great Customer Services Ideas, published by Inc.,1997.