Universum Communications & THE BLACK COLLEGIAN'S
The table below presents the 50 most popular employers among students surveyed by The Universum Diversity Survey 2002. The survey, which is conducted annually by the international research and consulting firm Universum Communications, monitors the employment-related options of undergraduate and MBA students with minority backgrounds. Over 3,500 at 53 of the finest universities throughout the United States participated in the 2002 survey. From a list on the survey questionnaire, respondents were asked to select up to five companies as their "ideal employers," or the companies for which they would most like to work. (They had the option of writing in two companies if their preferred employers were not already present on the list.) The data was subsequently tabulated, with the companies selected by the greatest percentage of respondents given the highest ranking on the list of minority students' ideal employers.
| Company | Ranking | % | Company | Ranking | % | |
| Goldman Sachs | 1 | 14.32 | Bain & Company | 26 | 5.50 | |
| Merrill Lynch | 2 | 10.42 | Dell Computer | 27 | 5.38 | |
| Walt Disney | 3 | 10.37 | Intel | 28 | 5.23 | |
| Microsoft | 4 | 10.31 | Proctor & Gamble | 29 | 5.01 | |
| IBM | 5 | 9.97 | The Gap | 30 | 4.89 | |
| Morgan Stanley | 6 | 9.85 | Cisco Systems | 31 | 4.85 | |
| McKinsey & Company | 7 | 9.73 | Boeing | 32 | 4.78 | |
| BMW | 8 | 9.47 | American Express | 33 | 4.73 | |
| Sony | 9 | 8.82 | 3M | 34 | 4.60 | |
| Coca-Cola | 10 | 8.78 | Lehman Brothers | 35 | 4.32 | |
| AOL Time Warner | 11 | 8.71 | AT&T | 36 | 3.95 | |
| JPMorganChase | 12 | 8.63 | LucasArts/LucasFilm | 37 | 3.82 | |
| PricewaterhouseCoopers | 13 | 8.41 | Booz -Allen Hamilton | 38 | 3.76 | |
| Citigroup | 14 | 8.26 | Credit Suisse First Boston | 39 | 3.75 | |
| Accenture | 15 | 7.98 | Merck | 40 | 3.71 | |
| The Boston Consulting Group | 16 | 7.94 | Deloitte Touche Tohmatsu | 41 | 3.71 | |
| Fox Entertainment | 17 | 7.52 | Abbott Laboratories | 42 | 3.70 | |
| General Electric | 18 | 7.41 | Charles Schwab | 43 | 3.60 | |
| Ernst & Young | 19 | 6.51 | L'Oreal | 44 | 3.57 | |
| Anderson | 20 | 6.31 | Deutsche Bank | 45 | 3.52 | |
| Nike | 21 | 6.12 | Miramax Films | 46 | 3.51 | |
| Pfizer | 22 | 6.08 | Hewlett-Packard | 47 | 3.46 | |
| Deloitte Consulting | 23 | 6.05 | General Motors | 48 | 3.35 | |
| Bank of America | 24 | 5.88 | Motorola | 49 | 3.34 | |
| Johnson & Johnson | 25 | 5.66 | Bristol-Myers Squibb | 50 | 3.16 |
Source: THE BLACK COLLEGIAN first semester super issue 2002
