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Universum Communications & THE BLACK COLLEGIAN'S

The Top 50 Diversity Employers 2002

The table below presents the 50 most popular employers among students surveyed by The Universum Diversity Survey 2002.  The survey, which is conducted annually by the international research and consulting firm Universum Communications, monitors the employment-related options of undergraduate and MBA students with minority backgrounds.  Over 3,500 at 53 of the finest universities throughout the United States participated in the 2002 survey.  From a list on the survey questionnaire, respondents were asked to select up to five companies as their "ideal employers," or the companies for which they would most like to work.  (They had the option of writing in two companies if their preferred employers were not already present on the list.)  The data was subsequently tabulated, with the companies selected by the greatest percentage of respondents given the highest ranking on the list of minority students' ideal employers.   

Company Ranking %   Company Ranking %
Goldman Sachs 1 14.32   Bain & Company 26 5.50
Merrill Lynch 2 10.42   Dell Computer 27 5.38
Walt Disney 3 10.37   Intel 28 5.23
Microsoft 4 10.31   Proctor & Gamble 29 5.01
IBM 5 9.97   The Gap 30 4.89
Morgan Stanley 6 9.85   Cisco Systems 31 4.85
McKinsey & Company 7 9.73   Boeing 32 4.78
BMW 8 9.47   American Express 33 4.73
Sony 9 8.82   3M 34 4.60
Coca-Cola 10 8.78   Lehman Brothers 35 4.32
AOL Time Warner 11 8.71   AT&T 36 3.95
JPMorganChase 12 8.63   LucasArts/LucasFilm 37 3.82
PricewaterhouseCoopers 13 8.41   Booz -Allen Hamilton 38 3.76
Citigroup 14 8.26   Credit Suisse First Boston 39 3.75
Accenture 15 7.98   Merck 40 3.71
The Boston Consulting Group 16 7.94   Deloitte Touche Tohmatsu 41 3.71
Fox Entertainment 17 7.52   Abbott Laboratories 42 3.70
General Electric 18 7.41   Charles Schwab 43 3.60
Ernst & Young 19 6.51   L'Oreal 44 3.57
Anderson 20 6.31   Deutsche Bank 45 3.52
Nike 21 6.12   Miramax Films 46 3.51
Pfizer 22 6.08   Hewlett-Packard 47 3.46
Deloitte Consulting 23 6.05   General Motors 48 3.35
Bank of America 24 5.88   Motorola 49 3.34
Johnson & Johnson 25 5.66   Bristol-Myers Squibb 50 3.16

Source: THE BLACK COLLEGIAN  first semester super issue 2002

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