PPT Slide
“. . . we have a large-mesh mental filter that allows items we regard as less important to flow through without being processed. But statements about things that are personally relevant are trapped and tested. In the terminology of social judgment theory, we’re motivated to elaborate only ideas with which we are highly ego-involved.” (pp. 217-218)
“Without the motivation of personal relevance, there will be no elaboration.” (p. 219)
Slide 2
MOTIVATION FOR ELABORATION