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Certificate Program in Brand Marketing and Management |
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The Principles of Brand Marketing and Management Certificate Program explores the diverse facets of the marketing process from understanding what really constitutes a brand, engaging your customer, and setting strategy, to implementation and measurement. Marketing's 4Ps - Product, Price, Production, and Promotion balanced by the 4Cs-Customer/Consumer, Cost, Convenience, and Communication are reviewed relative to brand. You will gain an understanding of the fundamentals of marketing by translating theory into practical and effective real-world solutions. This certificate program is designed for those already working in marketing, people new to marketing who lack a marketing background, and non-marketing people who need a better understanding of brand marketing and management and are interested in reviewing basic concepts. The four days of the program will include: Day 1: Identifying and developing your brand Day 2: Marketing your brand Day 3: Communicating your brand Day 4: Managing your brand Develop the skills you need to make marketing decisions. Leave the program ready to attend marketing meetings with the right questions and knowledgeable input. The program is self-contained; no further courses are required for the certificate.
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Mary Lynn Engel learned about branding and marketing through on-the-job training at a Fortune 50 company. She has since supported nonprofits, higher education institutions, and health care organizations. She is an assistant professor at St. Joseph's College of Maine and consults in branding and marketing communications.
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4 Fridays, October 2-23, 8:30 a.m.-4:30 p.m. Registration has ended. Please browse courses for future offerings of this course.
$645
(32 contact hours/ 3.2 CEUs)
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